A brand is like a religion. People with the same belief system as a brand follow and support the brand and the image that surrounds it. Branding is highly dependent on design and includes main aspects such as logo design, colour palettes and promotional materials. It is important for a brands visual side to be consistent as this allows for easy recognition of the brand. Everything sold is branded, people who like the product are essentially attracted to the faith (the brand). We can also become subconsciously addicted and loyal to a brand by seeing other people around supporting it, this is how a brand can quickly expand in popularity. When you buy something from a brand you are buying into a lifestyle which you may desire, Brands will paint a bigger picture of the life you could have if you start using their products or services.
The case study starts with the quote ‘Trends are profits waiting to happen’’ this statement is quite bold and can be looked at from different angles, one angle that could be taken on this quote is that there are companies out there to make as much money as they can and when their product goes in to its decline due to anti innovators then it is time for the company to either find a new ‘trendy’ product to continue to make profit or adapt their existing product to put it back in demand, something apple do all the time by updating their phones and devices people want change or they get bored. However I feel that this quote is slightly out dated and is more suited to the views of the 20th century where it was a lot more about hyper consumption. There was plenty of resources and we were very wasteful and it became unsustainable other aspects of hyper consumption included consuming to show and prove your social status and boost ones ego. Back to the quote, I feel we are moving closer into a meaningful consumption society and trends are created with the thought of helping our planet and our peers in mind to better our community we live in, not just making as much profit as you can anymore.
After reading this case study I also understand more on how a forecasting agency runs and how there are different types of future forecasters working in his company. The three types include trend researchers who identify the ‘stuff’ that surrounds us globally on a daily basis, trend analysts who in turn interpret the researchers findings. There are also strategy directors who pinpoint these trends and the changes they will cause and the impact that these changes will have on a business. I feel that the company having this strategy to forecasting allows each type of forecaster to focus on their part and makes reaching the end goal quicker and more efficient. It is important to know what’s going to happen next in the world of trends so businesses do not get left behind.
The case study also mentions that ‘‘in marketing people always talk of the average, but if you ask average people what they think of the future they give you average answers.’’ I think that this statement is actually quite absurd how can you call someone average when everyone is so different and thinks in a different way. Even if one is not creative they still may have a take on what they think will happen in the future especially Generation Z who have grown up with such advanced technology which would have definitely effected how they think and hopefully they continue to push the boundaries.
Mcdonaldisation – A place where you consume and leave almost immediately (for example fast food joints, it is quite an edgy uncomfortable place to relax in)
Disneyisation – A place which entices you to stay for a long period of time to get you to spend more money ( for example a casino, they do not show clocks and many gamblers lose track of time)
They have many ways of getting us to spend money and create a simulated environment, the USA grid of the city is made to lead your from one shopping mall to another, while airports are left to give us memories and take us away from reality while we wait to quickly leave the place.
Why do we buy into these stimulated environments when we clearly know what their tricks are?
My Letter From A stimulated Made Up Environment:
I have been here for a while now,
I am not quite sure where I am and am surrounded by plants I have never seen before, I am unsure if I want to be here or not. Its warm and there are fruits to eat and spring water to drink. Everything here is natural there are no shops nothing man made what so ever, I listen to the birds at night and sleep in the hammock i made from leaves and bark.
However I am alone and I can hear other people but cannot see them, I wonder if they even are people?
I think I am going to stay a little longer.
Maybe ill see you soon.
How does line Relate to memory?
I have chosen to make a connection between line and memory through music, I have used a sound wave made from vertical lines taken off a DJ mix of mine on my soundcloud, Music and sound is extremely good at triggering a memory, The picture shows me sitting at a Music festival, above the mix i made featuring tracks that reminded me of being at this certain festival when i hear the mix it literally takes me back to the place where i first heard these sounds and made a mark in my memory.
Whether or not our brain is split into two sections left and right, everybody has a brain and everybody’s brain is different, these are a few things i think about and ideas going on on inside my brain.
Although my brain is quite creative i have times where i feel my brain is blank and I cannot produce work as normal. I also think about food a lot and am constantly hungry which i think is my brain telling my stomach to eat, even though i might not be physically hungry. its a fact that using your brain takes up more energy the doing physical activity, so after a long day of designing i need to feed my brain!
I remember the first photo ever taken was in 1826.
I remember learning about how selfie’s have become so common in this day.
I remember the lecturer talking about Snapchat perhaps being banned along with Whatsapp to stop terror attacks.
I remember the First selfie was by Robert Cornelius in 1839.
I remember the picture of Obama Taking a selfie, with Helle Thorning Schmidt and David Cameron.
I remember the Ideas of Marin Parr’s photography to capture people observing things
I remember Susan Sontag’s concept that we are freezing time when taking a photo
I remember the video of the photographer Dicorcia getting a haircut in his interview.